The team at York Dungeons challenged Moirae Creative to create concepts for a campaign which would be displayed on buses throughout the Yorkshire region. The main goal was to create something that could command attention in a busy environment, and encourage people in the area to book online.
We began by trying to immerse ourselves in the York Dungeon’s brand identity, and then created a variety of early concepts for the client to review. Each concept provided the client with a different direction in terms of messaging strategy and imagery, but in all our ideas we tried to adopt the tongue-in-cheek tone of voice the York Dungeons had established.
