Branding and packaging design for Mr Scratchings, producer of pork scratchings based in Bradford. Designed when employed by Moirae Creative.
Firstly we redrew the "Mr Scratchings" character himself, making him much more friendly and creating a banner system around him that could be applied to each and every pack. In order to really emphasise the key selling points of each product, we decided to photograph each snack and add hand drawn annotations. Finally, we chose a colour palette for each pack and applied a background pattern, inspired by the stripes on a butcher's apron.

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