Cast have always produced a "What's On" guide on a seasonal basis, but to kick off 2020's programme we were tasked at Moirae Creative with re-imagining the piece. Surveys had showed that the existing guides had too much text, and the information about each show needed to be easier to identify and read.
After reviewing the survey results and analysing the previous artwork, we began by creating 4 concepts which all aimed to make the new guide more image-focussed and the key information more easily accessible. After presenting these to the client we both agreed that an A5 version offered the most consistent and presentable layouts. We also added colour coded events and prioritised key information such as ticket price and event dates.
